Broadcast media refers to the distribution of audio and visual content to a wide audience through electronic communication channels. This category primarily includes television and radio, which transmit information, entertainment, and news to the public.
In a broader context, broadcast media encompasses various formats such as live programming, pre-recorded shows, news segments, and public service announcements, typically delivered through terrestrial, satellite, or cable systems. The key characteristic of broadcast media is its one-to-many communication model, where content is aired simultaneously to multiple viewers or listeners rather than being delivered on a one-to-one basis, as with print media or online streaming services.
Broadcast media plays a significant role in shaping public opinion, disseminating information, and providing entertainment, making it a vital component of the media landscape.
A newscast above Michigan's Mackinac Bridge featured a puzzling UFO sighting, sparking curiosity and debate. Newscaster Erica Francis captured the fleeting image, later sharing it on social media, igniting discussions…