Public Relations

Public Relations (PR) is the practice of managing and disseminating information between an organization and its target audience to build a favorable image, enhance reputation, and foster positive relationships. It involves strategic communication efforts aimed at influencing public perception, establishing a connection with stakeholders, media, and the general public. PR encompasses a variety of activities, including press releases, media relations, event planning, crisis management, and social media engagement. Its primary goal is to shape and maintain a positive public image while effectively communicating key messages and values of the organization. PR professionals often work to address public concerns, promote products or services, and manage issues that could impact the organization’s reputation.